Holiday Inn Vacation Club
- Design
- Digital Marketing
- Web
Optimized for Conversions
Combining design, UX, conversion optimization, and SEO to increase bookings
The Challenge
Holiday Inn Club Vacations needed to modernize its digital presence to compete in a crowded travel and hospitality market. Its resort pages were fragmented across multiple URLs, leading to diluted search authority, a confusing user experience, and reduced booking performance. The brand also struggled with inconsistent trust signals and lacked systematic experimentation to improve conversions.
The Solution
Our team led a comprehensive design refresh and optimization initiative that united design, UX, CRO, and SEO into a single growth strategy.
The Results
This integrated effort produced measurable growth: 370% increase in organic sessions. 262% increase in ranking keywords. 185% increase in organic value. 355% increase in organic revenue.
The Impact
Holiday Inn Club Vacations now ranks stronger in Google, delivers a seamless booking experience, and inspires trust with every interaction. The digital transformation not only increased bookings and revenue but also positioned the brand to compete head-to-head with OTAs and hotel chains in high-intent searches.